YHOO, Yahoo plans major re-branding with marketing onslaught

http://WhisperFromWallStreet.com offers daily stock alerts to subscribers.  Sign up for our free alerts newsletter.

Yahoo is ahead of Wall Street predictions for Q2 numbers and is revving it’s engines in prep for a major brand awareness move, striving to move into the legendary Google strongholds.

"We are hard at work on plans to reposition our most valuable asset, Yahoo!’s brand," she said. "Our Q3 plans include an initial wave of incremental marketing spend which will increase substantially into Q4 and next year."

The company will now be "re-architecting and globalizing" its products to make them more open, scalable, and mobile-friendly, said Bartz. "We will make it easier to distribute our content anywhere it needs to be around the world," she said.

Advertising, relevant and targeted advertising is a proven entity and Yahoo is tweaking it’s display ads. This could mean reducing the frequency of some ads and potentially eliminating others, according to Bartz.

Yahoo!’s CFO Tim Morse outlined their expansion and restructuring plans during a conference call.

"I think the company did all the right things, drained all the right buckets," he said. "Now we are filling back up different buckets — we are taking our time to make sure the investments are going to the right places."

WhisperfromWallStreet.com is a FREE award winning newsletter that specializes in sending alerts to our subscribers on stocks we think are going to run, why we think so, as well as teaching you how to become a better trader. We scan hundreds of stocks a day to find those that meet our criteria and when we find one, we send you an alert.

Sign up for our FREE alerts newsletter at WhisperfromWallStreet.com

Disclaimer: Full disclaimer at http://whisperfromwallstreet.com/disclaimer.php