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Yahoo is ahead of Wall Street predictions for Q2 numbers and is revving it’s engines in prep for a major brand awareness move, striving to move into the legendary Google strongholds.

"We are hard at work on plans to reposition our most valuable asset, Yahoo!’s brand," she said. "Our Q3 plans include an initial wave of incremental marketing spend which will increase substantially into Q4 and next year."

The company will now be "re-architecting and globalizing" its products to make them more open, scalable, and mobile-friendly, said Bartz. "We will make it easier to distribute our content anywhere it needs to be around the world," she said.

Advertising, relevant and targeted advertising is a proven entity and Yahoo is tweaking it’s display ads. This could mean reducing the frequency of some ads and potentially eliminating others, according to Bartz.

Yahoo!’s CFO Tim Morse outlined their expansion and restructuring plans during a conference call.

"I think the company did all the right things, drained all the right buckets," he said. "Now we are filling back up different buckets — we are taking our time to make sure the investments are going to the right places."

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The term "Just Google It", told us all that Google (GOOG) was here to stay and it is seemingly now part of everyone’s life, to one degree or another, and certainly part of Motorolas (MOT) hope for a new life. Want to find something, check Google, need to sell a high tech gadget and companies (Motorola) need the stars to align so they can sell millions of units.

Motorola’s Android-powered smartphone should shortly be delivered to Verizon (VZ) and "Can you hear me now", will get even easier to accomplish with this touchscreen phone.

Motorola turned a blind eye toward Microsoft, choosing instead Google’s Android operating system. A bold (possibly iffy) move but so far it’s smooth sailing and tests to date are promising (forecasting) smooth sailing (or texting and touching) ahead.

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Banking company are certainly in the news these days, and KeyCorp is right there at the top of the leader board posting a narrower Q2 loss, but falling short of the streets expectations.  Keycorp is continuing to build up cash reserves to cover

The Cleveland based bank said its loss was $390 million (68 cents a share), this quarter, comparing with a $1.13 billion, or $2.70 per share, a year ago.

KeyCorp CEO Henry Meyer III issued the following statement.

"Our results continue to reflect the weak economic environment and the aggressive steps we’ve taken to address credit quality strengthen our capital position and control costs as we manage through this difficult credit cycle," Meyer said.

More than $1.8 billion was raised in the second quarter, this was in new Tier 1 common equity (required by the U.S. Treasury), to serve as a buffer in case of economic woes.

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